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Video Marketing: An Untapped Opportunity
Over the past few months, I’ve found myself using more and more of one social media website. It’s not Facebook. It’s not Twitter. It’s not even Pinterest. It’s YouTube. I don’t spend my time watching...
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Multichannel Ecommerce News: FBA Ships 1B Packages, Walmart Closes 154...
Welcome to this week’s Multichannel Ecommerce News update. Stories in this week’s ecommerce roundup include FBA’s growing dominance on all fronts, Walmart’s shift toward ecommerce, Shopify POS for...
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Success Story: All About Shapewear Grows From 40 Product Listings To Over 2500
Growing a retail business is hard, particularly when you are ready to add your second sales channel. Click to read the Success StoryRobinsson Botero learned firsthand how hard it is after launching his...
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5 Ways To Drive More Product Reviews
Photo credit to Flickr user Reinventat Reviews enhance the browsing experience of any website. Providing they’re positive, they can work wonders for a website’s conversion rate, too. The difficulty...
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Five Ideas For Generating Facebook Ad Content
Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to...
View Article6 Tips For Buying an Ecommerce Business
More and more of my acquaintances are buying and selling ecommerce businesses. Buying an ecommerce business, or any business, is never easy (or cheap). While things might look great on the surface,...
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18 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth
In ecommerce, a bad reputation can make business growth nearly impossible. If you’re not constantly thinking about investing in boosting customer loyalty and repeat business, you’re never going to be...
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40 Must-Have Tools For Scaling Your Ecommerce Business
In ecommerce, sustainability and growth is impossible unless you’re willing to invest resources into tools that can help you scale your business. When you first launched your business, you might have...
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The Advanced Guide to Content Marketing For Ecommerce
If you’re not putting out relevant content in relevant places, you don’t exist.That’s a direct quote from Gary Vaynerchuk—an entrepreneur, hustler, and truth-teller who has a lot to say about...
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10x Your Revenue: Increasing Customer Lifetime Value
Every smart ecommerce business owner knows that in order to succeed in building a profitable business, you must understand that the relationship you establish with customers doesn’t end at purchase....
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Growth Hacking for Ecommerce: 17 Tactics You Can Try Next Month
In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s...
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How to Use Dynamic Repricing to Win the Amazon Buy Box
Back in 2014, Amazon disclosed it had over 2 million Marketplace Sellers, so you can imagine the intense arena in which third party sellers are fighting today. There’s one thing that separates the...
View ArticleThe Quick Guide to Boosting Customer Loyalty and Repeat Business
In ecommerce, your existing customers are often your best growth tool. Developing and nurturing ongoing relationships with customers can be more powerful, more effective, and more profitable than any...
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5 Top Urgency Tactics You Can Use to Boost ecommerce Conversions Today
I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should. No matter how much traffic your shop has, there are steps you can take...
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The Ultimate Social Media Cheat Sheet for Ecommerce
Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for ecommerce business owners, they’re tools and channels for driving growth. In...
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12 Best Practices For Boosting Product Page Conversions
In ecommerce, you’re only as good as your product pages. You can have the best products, the most effective Facebook ads, and more traffic than any of any of your competitors, but if your product pages...
View ArticleThe Quick Guide to Twitter for Ecommerce
Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Vine, Messenger, and others, Twitter remains one of the most effective tools that business owners can...
View ArticleHow To Crush Email Marketing for Ecommerce
In ecommerce, you can either spend all your time and energy selling to one-time customers, or you can invest your time and energy into establishing and nurturing relationships that drive brand loyalty...
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8 Ways to Drive More Ecommerce Sales This Back-to-School Season
Nothing can quite compare to the holiday shopping season and its incredible sales volume. However, back-to-school shopping is quickly becoming a huge opportunity for retailers to cash in on increased...
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How to Write Copy That Converts: An Ecommerce Guide
In ecommerce, words matter. Great products are important, strong visuals are essential, but words are ultimately what allow you to tell great stories, connect with your website visitors on an...
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