3-Step Guide to Compelling Customer Engagement
In an ever-expanding ecommerce marketplace, businesses are scrambling to separate themselves from their competition. But most businesses don’t really know what sort of marketing it takes to build and...
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8 Unconventional Ways to Build Backlinks to Your eCommerce Store
We’ve all been there. We sit down with a warm cup of coffee in one hand and a long list of backlink-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to...
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14 Actionable Tips for Building a More Profitable Ecommerce Business in 2017
The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow...
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The Quick Guide to Developing Winning Holiday Email Marketing Campaigns
The holidays are right around the corner! You must have had your email marketing strategy all chalked out. As a marketer you’re faced with many questions such as: how do you propose to target new...
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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide
As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with...
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How to Turn Your Customers Into Repeat Buyers: An Actionable Guide
In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting...
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Ecommerce Brand Storytelling: a Growth-Driven Guide
In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth...
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How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits
Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them...
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How to Accelerate Online Growth with These Simple Event Tactics
Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major...
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10 Common Mistakes to Avoid While Sending Push Notifications
Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call....
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